“It’s like I’ve been inviting people into my home,” she says.įrom planning to posting, Carla brings everyone along with her on the journey. It’s a smaller audience than she’s used to but a much more intimate one. Patreon’s platform gives her complete control, not only of her creations but of her relationship with her patrons. Creative decisions, final cuts, and video ideas are largely out of the creator’s hands. “When you’re representing a big brand, you’re working inside of a corporate structure,” Carla explains. She focuses less on perfect technique and professional skills, and more on sharing simple ways to make things taste good. Although jokes and puns are always a highlight of her videos, her 20-ish-minute episodes are also super helpful for both beginners and long-time chefs. Her patrons come to see all the imperfect realness that they love about Carla, and Carla doesn’t disappoint. It’s 100% Carla from conception to creation. ![]() You can expect cat cameos, kitchen caddy reveals, and lots of behind-the-scenes-goodness. But don’t be fooled, it’s no regular cooking show. Every season Carla picks an essential piece of equipment and does a deep dive with her viewers on how to use it in their everyday lives. If she feels like sharing her thoughts on cast iron skillets, that’s exactly what she does. Her namesake web series is all about, well, whatever she wants it to be about. So, she set out to create something that felt as authentic to herself as it would to her community: Carla’s Cooking Show. I took that to heart.” As a Test Kitchen veteran and respected chef, she knew a thing or two about experimenting. “What I kept hearing from people was that it’s a really good time to experiment. “I wasn’t super anxious to go put a ton of trust into a new brand to shape my career,” she says. While she didn’t know exactly what her next project looked like, she knew she wanted to have more control. Carla publicly announced that she wouldn’t contribute as a host until changes were made, but after months without a move in the right direction, she announced she was leaving Bon Appétit video. Many white staff stood by their BIPOC colleagues and demanded Bon Appétit fix their issues. ![]() Offensive tweets and pictures from company execs circulated the web and BIPOC staff members called out major pay gaps between them and their white co-workers. As a former food editor-at-large for the magazine and a frequent face on their YouTube channel, Carla was quick to join her virtual team in producing at-home videos for the first few months of the pandemic. If you’re into watching other people cook mouthwatering meals (and let’s be honest, who isn’t?), you’ll probably recognise Carla from the Bon Appétit Test Kitchen. There was a growing demand for food content and chef, award-winning cookbook author, and cooking show host Carla Lalli Music was ready to deliver. Baking banana bread became a coping mechanism for quarantine and keeping your sourdough starter alive provided ultimate bragging rights. When the world switched to work-from-home mode in March 2020, people found comfort in food.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |