![]() And, most importantly, the CookieLab will offer treats Insomniacs can’t get anywhere else. ![]() The new speakeasy-style CookieLab also features custom ice cream-based milkshakes and a variety of milk and dairy-free alternatives from the milk “bar” taps so that Insomniacs can wash down their cookie-vated creations. The CookieLab also offers a pickup window with a QR code menu for Insomniacs who want to enjoy their very-own cookie creations, but might not be ready to cookievate indoors yet. Where mad scientist meets Willy Wonka, this one-of-a-kind CookieLab, hidden in the new storefront, gives flavor-makers the opportunity to jump in the driver’s seat and craft the desserts of their dreams from customized cookies to over-the-top milkshakes. “As we continue to seek strategic growth opportunities and new ways to connect with consumers during these challenging times, we are proud of our unique ability to give Insomniacs a new way to interact and immerse themselves in our unique cookie culture right where the cookie magic all began.” “Philadelphia has always been such an important part of our brand’s DNA,” says Seth Berkowitz, Founder and CEO of Insomnia Cookies. The CookieLab, an innovative extension of the brand’s research and “doughvelopment” lab, will be Philly’s newest dessert destination and bucket-list stop for tourists and locals alike to craft crave-able cookie concoctions. Insomnia Cookies and the concept of cookie delivery, born out of founder Seth Berkowitz’s University of Pennsylvania dorm room in 2003, is growing its Philly-footprint with a new storefront location and first-ever public CookieLab in South Philadelphia. ![]() Known for revolutionizing the cookie game for over 15 years, Insomnia Cookies opened its playground for cookievation and 192nd location at 833 Wharton Street across from iconic Philadelphian eateries Pat’s and Geno’s. PB Pretzel: a peanut butter cookie with Insomnia Chocolate Cookie Butter, crushed pretzels, PB chips, and a PB drizzleĬustomers can also invent over-the-top milkshakes at the bakery’s milk bar and give it a unique name.Insomnia Cookies, a rapidly expanding late-night bakery concept, celebrated the grand opening of its first experiential CookieLab and new storefront with a ceremonial ribbon cutting on Friday, April 23, at its new East Passyunk location in South Philadelphia, PA.Cereal Munchies: A cereal bowl cookie with cream cheese icing, and Fruity Pebbles™.Blueberry Pancake Remix: A warm sugar cookie covered in cream cheese icing, dried blueberries, cinnamon streusel, and maple syrup.Galaxy: A double chocolate chunk cookie, purple buttercream with white chocolate chips, and galaxy sprinkles.“We are proud of our unique ability to give Insomniacs a new way to interact and immerse themselves in our unique cookie culture right where the cookie magic all began,” Insomnia Cookie founder and CEO Seth Berkowitz said in a release.Ĭookies aren’t the only customizable creations on the hidden gem’s secret menu, milkshakes are, too. ![]() Sign up for NBC Philadelphia newsletters. Get Philly local news, weather forecasts, sports and entertainment stories to your inbox.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |